adlibweb.2 weeks agoMarketingThe Role of AI-driven Marketing Automation in Streamlining WorkflowsAI-driven marketing can help brands tackle data overload and optimize workflows for efficiency. [ more ]
WWD5 months agoMarketingHoliday Retail Strategy: Doubling Down on AI and Omnichannel Approach Amid Economic UncertaintyRetailers and brands are focusing on marketing and customer engagement tactics to drive conversions during the holiday season. Omnichannel strategies, such as social commerce and AI-driven marketing, are key trends this holiday shopping season. [ more ]